Shopify CRO + Experimentation

Everything you need to turn insight into measurable conversion growth.

CRO isn't a redesign or a handful of button tests. It's an operating system: research, prioritization, experimentation and analysis, running continuously across your Shopify store.

Get CRO Audit → See the method
SIX SERVICES  ·  ONE OPERATING SYSTEM
01 — What we do

Six services, one operating system.

01

CRO Audit

Research, analytics, UX and behavioral analysis that identifies the highest-value opportunities.

See the Audit →
02

CRO Strategy

Turn research into a prioritized experimentation roadmap.

How it's built →
03

A/B Testing

Design, build, QA and analyze controlled experiments.

See the method →
04

Shopify Optimization

Optimize Shopify storefronts across homepage, PLP, PDP, cart, checkout and navigation.

How it's built →
05

Conversion Design

Design evidence-backed experiences instead of redesigning for aesthetics alone.

How it's built →
06

Personalization

Use behavioral signals to create more relevant experiences for different visitor segments.

See Ongoing Experimentation →
02 — How we work

Research. Prioritize. Design. Experiment. Analyze. Scale.

Six services, running as one continuous loop, not six separate projects.

SCALE FEEDS BACK INTO RESEARCH — THE LOOP NEVER STOPS 01Research 02Prioritize 03Design 04Experiment 05Analyze 06Scale

Scale feeds straight back into Research. It's a loop, not a project.

Two ways to engage

A fixed-scope Audit, or an ongoing experimentation program. There's no wrong model, only the one that fits where you are.

03 — Model one
Model A Start here

The CRO Audit

A fixed-scope research and prioritization engagement. You get a full teardown of your Shopify funnel and a PROOF-scored roadmap you own outright, whether or not we ever work together again.

Built for growth and ecommerce leads at ambitious DTC brands who want credible, evidence-based direction before committing further budget, not another agency deck of guesses.

Fixed scope · fixed price, agreed before we start

See exactly what's included →
What's insideFocus
01ResearchBehavioral + qualitative
02PROOF-scored roadmapPrioritised backlog
03Experiment designsReady to build
Everything is scoped and priced upfront, with no surprises once the Audit is underway.
04 — Model two
Model B

Ongoing Experimentation.

A continuous research → testing → learning program. We run the loop for you, month over month, so evidence and wins compound instead of resetting with every project.

Tier 01

Foundation

Monthly cadence

For teams starting out: steady testing on a single, focused journey and a clear monthly read on what moved.

  • CadenceMonthly
  • Research depthLightweight, one journey
  • Tests per monthScoped to your traffic
  • ReportingMonthly scorecard
Talk about Foundation →
Most popular Tier 02

Growth

Bi-weekly cadence

For teams ready to run multiple tracks at once, with research refreshed regularly across the full journey.

  • CadenceBi-weekly
  • Research depthFull journey, refreshed quarterly
  • Tests per monthMultiple concurrent tracks
  • ReportingBi-weekly + quarterly readout
Talk about Growth →
Tier 03

Scale

Weekly cadence

For high-volume programs that need continuous research and the highest testing throughput your traffic supports.

  • CadenceWeekly
  • Research depthContinuous, across journeys
  • Tests per monthHighest volume your traffic supports
  • ReportingWeekly + dedicated strategy reviews
Talk about Scale →

Program FAQ

It depends on your traffic, we calculate your realistic test velocity on the first call. For stores with thinner volume, we run fewer, bigger, research-backed bets rather than spraying low-value tests for a bigger-looking number.

Research depth, test velocity, and how many journeys run concurrently. Foundation gets you running honestly; Growth compounds wins; Scale runs the whole program as an embedded team.
Not sure which tier fits? Book a discovery call →
05 — Flexible

On-demand hours

A bucket of senior CRO and experimentation hours for teams that need expert firepower on a specific problem (a broken tracking setup, one high-stakes test, a second opinion) without committing to a full retainer.

Ask about on-demand →
06 — Questions

Common questions about how we work.

Honestly? Less than most people fear, and sometimes more than you'd hope. A rule of thumb is ~1,000 conversions a month on the page you're testing for clean reads. Below that we don't fake significance, we switch to research-led, evidence-based rollouts instead. On the first call we'll tell you which camp you're in, straight.

We aim for a program to return several times its cost, but we won't stick a fake number on a business we haven't measured. On the first call we model it from your average order value and traffic, honestly, and tell you if it isn't worth it yet.

Most agencies ship whatever's quick, loud or trendy and quietly bury the losses. We prioritise on evidence, run disciplined experiments, and report the losses right alongside the wins. If a test does nothing, you'll hear it from us first.

Great, we'll use what you have and audit it for the leaks that quietly corrupt decisions. Most setups we see measure the wrong thing, or can't tell a real win from noise.

Fixed scope, fixed price, agreed before we start. You'll know the full cost upfront: no hourly surprises, no scope creep once the Audit is underway.

You get a prioritised, PROOF-scored roadmap you own outright, whether or not you continue with us into Ongoing Experimentation. Some clients run it themselves; most ask us to execute it.

We report it. Every scorecard shows wins, losses and flat results. That's the only way experimentation compounds trust, and it's a promise we make to every client, not just the ones who ask.

It depends on your traffic and how many journeys you want under test at once. Foundation suits a single focused journey; Growth and Scale add research depth, cadence and concurrent testing as volume allows. We'll recommend a tier honestly during the Audit or a discovery call.

Yes, if you have a specific, scoped problem, like a broken tracking setup, a UX review or one high-stakes test, on-demand senior hours might be all you need. We'll tell you honestly if a bigger engagement isn't necessary yet.
Start the conversation

Ready to see which model fits?

Start with a discovery call. We'll point you honestly to the Audit, a tier of Ongoing Experimentation, or on-demand hours, whichever actually fits where you are.

Get CRO Audit →