Find your highest-value conversion opportunities before you start building.
A research-led CRO audit for Shopify and DTC brands that want to know what to fix, why it matters, and what to test first. Not a free website review, a fixed-scope, fixed-price teardown built to hold up under real budget decisions.
Eight disciplines, synthesised into one roadmap.
We analyse every source that reveals where your highest-value opportunities actually are, not just where traffic drops off.
Analytics
GA4, Shopify Analytics and funnel analysis, reviewed for what's actually trustworthy before we build a single recommendation on top of it.
GA4 · Shopify Analytics · Funnel analysis
Behavioral Research
Heatmaps, session recordings and surveys, to see how shoppers actually move, not how we assume they do.
Heatmaps · Session recordings · Surveys · User behavior
UX / Heuristic Review
A structured review of homepage, PLP, PDP, cart and checkout against proven heuristics, not personal taste.
Homepage · PLP · PDP · Cart · Checkout
Customer Research
Voice of customer, reviews, surveys and support insights, to find out why shoppers hesitate, in their own words.
Voice of customer · Reviews · Surveys · Support insights
Competitive / Category Review
How comparable Shopify and DTC brands handle the same friction, so recommendations are grounded in the category, not a vacuum.
Opportunity Mapping
Every finding mapped to where it sits in your funnel, so the scale of the opportunity is visible before we prioritise anything.
PROOF Prioritization
Every opportunity scored on the PROOF Score, so the roadmap reflects what actually moves revenue, not what's easiest to ship.
Experiment Roadmap
A prioritized, ready-to-build backlog: each entry with a hypothesis, a treatment and a primary metric attached.
From a raw observation to a testable idea.
Every line on the roadmap goes through the same six steps before it earns a place on it.
Worked example — illustrative, not a real client finding
- Observation
- Mobile PDP sessions have a high scroll depth but a low add-to-cart rate.
- Evidence
- Session recordings show shoppers repeatedly scrolling back to the size chart before leaving the page.
- Hypothesis
- Shoppers can't find sizing confidence fast enough, and give up before adding to cart.
- Change
- Move a condensed size guide inline, above the fold, next to the add-to-cart button.
- Test
- A/B test the inline size guide against the current PDP layout, read on add-to-cart rate.
- Learning
- Whatever the result, win, loss or flat, it tells us whether sizing confidence was really the blocker, sharpening the next hypothesis either way.
What comes out: the deliverables
From the findings, we build:
Research findings
What we learned across analytics, behavioral and customer research, tied to the evidence behind it.
CRO opportunity map
Every finding placed against where it sits in your funnel.
Prioritized recommendations
Scored on the PROOF Score, as many as the evidence actually supports, not a padded list.
Experiment backlog
Ready-to-build tests, each with a hypothesis and a primary metric.
Wireframes / mockups
For the highest-impact changes, where a visual makes the recommendation concrete.
Measurement plan
How each experiment will actually be read, agreed before a single test goes live.
Executive readout
The full deck and prioritisation sheet, walked through live, yours to keep either way.
How it works
30-min goal call
We align on your goals, your funnel, and what research already exists.
Research sprint
We run the research across all eight disciplines, analyse it, and translate the findings into prioritised recommendations.
Read-out
You get the opportunity map, the prioritised recommendations, the experiment backlog, the measurement plan and the deck, walked through live.
Audit FAQ
Ready to find your highest-value opportunities?
A fixed-scope, fixed-price teardown that turns research into a prioritised roadmap you own, whether or not we ever work together again.
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