Guide
The Deliberate Experimentation System
The full seven-step methodology we run every engagement on: research, diagnose, hypothesize, prioritize, experiment, analyze, scale.
Resources
The tools we use, yours to take.
We'd rather be useful than mysterious. These are the actual frameworks and tools we run our engagements on, organized the way we actually use them. No email wall.
NO EMAIL WALL · REAL FRAMEWORKS, NOT LEAD MAGNETS
01 — CRO Playbooks
The system, end to end.
02 — Experiment Templates
How we brief a test before it's built.
Format
The Experiment Brief format
The exact fields we fill in before any experiment is built: problem, hypothesis, treatment and primary metric. See it applied to real briefs.
03 — Research Templates
Where every hypothesis starts.
PDF
The Research starter
The questions we ask to find where shoppers actually hesitate on the way to checkout, before we write a single hypothesis.
04 — Prioritization Tools
Score ideas the way we do.
Sheet
The PROOF Score sheet
Score and rank your own test ideas the way we do: the weighted model as a ready-to-use spreadsheet.
Sheet
The Test Prioritisation template
A working prioritisation sheet for your experiment backlog, so you stop shipping whatever's easiest.
05 — Shopify CRO Tools
Free tools, no email wall.
Tool
The CRO Diagnostic
Ten questions on how you research, test, prioritize and measure. Get a CRO Maturity Score out of 100.
Tool
The Testing Tool Advisor
Answer a few questions, get three tool suggestions matched to your traffic, stack and budget.
PDF
The Measurement checklist
The checks that tell you whether your Shopify tracking is actually trustworthy enough to run experiments against.
Start the conversation
Want us to run these on your funnel, not just hand them over?
Take the frameworks and run with them yourself, or start with a discovery call and we'll run them with you.
Get CRO Audit →